more than 10 years of innovation

In September 2009 we began trading as Salary Exchange, a small group of HR and employee benefits professionals with over 50 years combined experience of HR and employee benefits.

Since then, we’ve overcome loads of different challenges and even rebranded to become what we are today, Caboodle Technology.

We’re now a 50-strong team based at The Quadrangle at Crewe Hall and we’re still growing. Over the last 10 years, we’ve built a culture and an environment we’re proud of, and we’re on a mission to help companies up and down the UK improve theirs too.

We’ve seen our in-house development team grow and continuously innovate our Salary Extras employee benefits platform. Salary Extras has now become one of the most comprehensive employee benefits platforms on the market and we’re still innovating.

Salary Extras now goes out to hundreds of thousands of employees across the UK.

We’ve done and achieved loads since we incorporated in 2009. Here’s our story.


caboodle 10 years



In 2009, we officially incorporated as Salary Exchange and began trading.

We began as just a small team but with lots of experience and set up in the south wing of The Quadrangle at Crewe Hall. Our mission was to help make the workplace somewhere where employees can thrive and grow.

Our Salary Extras employee benefits platform was launched for the first time. We introduced Childcare Vouchers and our Bike Scheme and both proved to be hugely popular.


In 2010, we introduced lifestyle benefits which would go on to become a hugely important part of our offering, helping hundreds of thousands of employees make savings on just about anything every day.

We also gained the endorsement of Make UK (formerly EEF) and formed a relationship that is still going strong today.

We’ve since helped businesses in the manufacturing, engineering and technology sectors implement employee benefits and roll out schemes to thousands of employees.

salary exchange
reward and recognition platform



By 2011, our small team had grown to around 10. We introduced computer and mobile phone schemes before adding one of the world’s leading loyalty discount schemes.

Both our team and our platform were continuing to grow and we were rolling out Salary Extras and our employee benefit schemes to more and more employees up and down the UK.


By the end of 2012, we’d introduced Holiday Trading, Parking and Travel Loan Schemes, giving employees more options when it came to work-life balance and commuting to work.

While we knew the core benefits like Bikes, Childcare and Lifestyle were important, we also knew that in order to help the workplace adapt to employees’ changing needs, we needed to focus on introducing more schemes that would make life easier for employees.

We also added bespoke branding capabilities and back-end administration to our Salary Extras platform.



In 2013, we expanded our office space as well as our platform to accommodate our growing team!

We added Total Reward Statements and new integrated communication and engagement features to help HR boost employee engagement.


In 2014, we continued to introduce more customisability options, making our platform more flexible than ever. By this point, we’d developed Salary Extras into a fully configurable and bespoke platform which could suit the needs of any business.

As a result, we saw huge growth in employee numbers on Salary Extras and we were making real strides in helping businesses up and down the UK of all shapes, sizes and industries implement employee benefits.

salary exchange
caboodle the quadrangle



In 2015, we were excited to launch the ‘Enterprise’ edition of our platform. With our new customisability and bespoke options, we decided to launch a new, tailored version of Salary Extras, designed to meet the needs of every business in the UK.

Our purpose-built ‘Enterprise’ platform helped companies like Toyota and Stonbury improve employee engagement and offered a tailor-made solution to suit them and their employees.

By now, our team had grown to around 20 and our employee benefits platform was now going out to over 200,000 employees across the UK.


We grew again in 2016 to around 30 employees and set out on a mission to improve employee health and wellbeing.

We launched our Health and Wellbeing proposition including an Employee Assistance Programme (EAP), a healthy living library of information, Health Cash Plan, Dental Cover, Health Assessments and a Gym Scheme, all designed to give employees everything they need to improve their overall mental and physical wellbeing.



2017 was one of the most important years in our history. Salary Extras had developed into one of the most comprehensive employee benefits platforms on the market but we felt our Salary Exchange name no longer reflected what we were about, so we decided to rebrand.

We decided on the name ‘Caboodle’ as it reflected more on what our proposition had grown to –  a company who could deliver ‘the whole kit and caboodle’ providing everything an employer would need to engage and reward their staff.

The introduction of the word ‘Technology’ to our name was also hugely important in reflecting us as a team. Our in-house development team are at the core of what we do, and our commitment to innovation and providing the most up-to-date solution was reflected in our new name.

We also achieved our ISO27001 certification, a big moment for us! We still maintain this certification to this day and it demonstrates our commitment to the security of Salary Extras users.

To round off 2017, we won Business of the Year (11-50 employees) at the Cheshire Business awards!

2017 was one to remember for us and would set the tone for the following years.


To add to our successes in 2017, we raised £3,331 for the Alder Hey Children’s charity. We took on our first ever 80 Days Around the World Challenge, the Alder Hey Coniston Challenge and the Colour Run at Aintree all in aid of the children’s charity.

caboodle eb connect 2018



In 2018, we gained further recognition for our growth and achievements by being named in the top 100 companies at the Northern Tech Awards, alongside the likes of UKFast and The Hut Group. In the same year we had expanded our team to over 40.

2018 also saw the launch of our Financial Wellbeing benefits range, including Workplace ISA’s, Financial Education and the Christmas Club scheme.

While we already offered a number of schemes to help employees make their pay go further, these new schemes would help employees to make full use of salary sacrifice, providing them more options and helping them manage and take control of their finances in the most efficient way.

We also attended EB Connect and The HR Software Show to show off our new colours and our ever-expanding Salary Extras platform.

While our growth and expansion were highlights of 2018, one of our biggest achievements was raising over £6,000 in our first year of fundraising for our now charity partners Cure Leukaemia. We took on loads of different challenges and even gained a ‘Special Recognition’ award from the Birmingham-based charity.



2019 promised to be a big year for us as our team grew to over 50 employees.

In 2019, we simultaneously launched Flexible Benefits and Reward and Recognition. We saw a shift in demand from employees for flexible benefit options while we also saw a change in focus by companies on improving retention, as many UK businesses recognised the high cost of high employee turnover.

To help companies combat this and improve employee engagement, we introduced a low-cost way to boost retention in the form of Reward and Recognition through Salary Extras. Reward and Recognition and Flexible Benefits continue to be hugely important and popular features of our platform.

2019 also saw some of our biggest charity challenges yet. You can see how much we’ve raised on our Just Giving page. We rowed for 24 hours, completed a military-style bootcamp, run, cycled and lots more to fundraise for another year for our amazing charity partners Cure Leukaemia.

caboodle charity
Since we began in 2009, we’ve not only seen our Salary Extras platform grow, we’ve seen everyone who has been part of the caboodle team, past or present, grow both personally and professionally.

We’re proud of our culture and we’re excited for the future! We’re hugely ambitious, and we’ve got lots more in the pipeline and loads more to achieve, so keep an eye out!

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Find out more about how our Salary Extras benefits platform can transform your business.