2021 has been another crazy year! Through the uncertainty, we’ve banded together and worked hard to make 2021 an exciting one!
Here’s just some of the highlights of 2021 for us and some of the lessons we’ve learned as a business this year.
Whilst we were working from home, we began looking at how we could make our return to the office a safe and successful one.
We decided that as part of this, we needed a new office with newer facilities and better access.
In October, we officially moved into the Edwin Foden Business Centre in Sandbach. To keep things safe, we split the business in two and gave our teams alternate days to come in.
It’s been great to see colleagues and meet new ones! We hope to get back to collaborating in person soon!
Salary Extras App
In July, our Salary Extras app officially launched.
It houses our instant discount codes for employees, making them easier to use on the go. We’ve received great feedback so far!
The app is in constant development and the team are working with clients to help improve everything we do. To help deliver a better service for clients and employees.
Rebranding of Salary Extras
In 2021, we took some notes from Colin the Caterpillar and thought a lot about the importance of branding. To go alongside our new app, we decided to update our current Salary Extras platform branding and the marketing that goes out to our clients.
Our marketing and design teams put their heads together and created new branding that is fresh and colourful. They also updated all of our current marketing so that it’s in line with our new branding.
The updates help to make the schemes, platform and marketing look more engaging. This in turn helps to improve employee engagement and scheme take up for clients.
Launched in more countries
2021 has seen many new clients wins and existing clients spreading their use of the platform to different branches of their business.
Our sales team have been working hard and have secured the use of our platform in 13 new countries!
We’ve been developing the technology to make launching in new countries seamless for clients, so whilst it may be a new venture for the client, their employees can access the same great benefits – no matter where in the world they are.
We’ve also worked on ways to make sure that a client’s platform can scale with them. It’s easier than ever to change the benefits offered, add new ones and keep on top of the administration that comes alongside running an employee benefits platform.
Fundraising for causes we care about has always been a big part of our company culture.
2021 has been no different and we raised £11,000 for our charity partners Cure Leukaemia.
We banded together and created more team challenges for a bit of friendly competition. This also helped us to get outside and exercise!
When we were moving offices, we also sold a lot of old furniture for a donation.
2021 also saw the return of London2Paris and our Caboodle cycling team got back on their bikes. It was great to see them set themselves the challenge and succeed, whilst raising money for a worthy cause.
Our company culture
Maintaining our company culture is very important to us all at Caboodle.
We pride ourselves on making Caboodle a great company to work for and great team to work with.
Throughout the year, we’ve checked in with each other and socialised via catch up teams calls and social media groups.
Plus, the time spent in the office!
We’ve expanded our team and celebrated everyone’s achievements – both personally and professionally.
As well as celebrating our achievements, we feel it important to share some of the lessons we’ve learnt. We hope you find these useful going into 2022!
What we’ve learned
Continuous improvement is key
As a business, one of our values at Caboodle is continuous improvement. This year we’ve seen the positive impact that focusing on it can have, both for our clients and employees.
We’ve looked at ways that our clients can get the best service possible and get the most out of their platform.
For our employees, taking feedback and having honest conversations means we’ve been able to provide the best support.
The importance of the social side of work
Whilst we’ve achieved great things from a business perspective this year, we’ve also maintained our great company culture, both working from home and in the office.
Seeing each other in the office and having catch ups on teams has allowed us to keep in contact with each other and talk about things other than work. Whilst also being able to collaborate on projects and problem solve.
This has been key for our mental wellbeing as it has given us regular socialisation that can be hard to get when working from home.
A final note on the perks of working together in an office – regular bring your dog to work days!
Flexibility is key for supporting your employees
We talk a lot about the differing needs of employees within our articles, and we have definitely seen the importance of providing as varied support as you can.
The main aim is to have employees engaged whilst still being able to look after their health and wellbeing.
It may seem counterproductive but giving employees more flexibility and ability to choose how to best work for them can help to improve their engagement.
Listening to your employees and understanding their needs means a better working environment for all!