With a shiny new brand, FullCircl quite rightly wanted to show off their new colours through their new benefits platform
Success story:
FullCircl
Working with Access People, FullCircl delivered their brand-new bespoke branded benefits platform to staff “in no time” with a wide range of employee benefits and scalable features included, a dedicated app, boosting engagement in the process.
Business size
<1,000 employees
Industry
Financial services
Background
FullCircl provide a Customer Lifecycle Intelligence (CLI) platform that helps B2B companies in financially regulated industries “do better business, faster.”
With over 600+ clients including Metro Bank, Santander and Aviva and over 15,000 users, FullCircl help businesses win the right customers, accelerate onboarding and keep them for life.
The FullCircl team have a strong sense of community, a big focus on learning and development, a highly flexible approach and a strong reward culture.
The situation
FullCircl’s previous offering was expensive and its branding, choice of benefits and functionality was limited.
To reward their team how they wanted, FullCircl clearly set out what they were looking for.
Bespoke branding
Flexibility to scale
The team wanted to be sure they could scale the number and diversity of their employee benefits as their team grew
Proactive account management
With ambitious growth plans, FullCircl would need proactive account management to be sure their platform continued to meet the needs of their team
Diverse range of benefits
FullCircl have a diverse team and required a diverse range of benefits to match differing needs and preferences
Reward and recognition
Features like peer-to-peer recognition, built-in were required to suitably reward the FullCircl team
Live in a jiffy
Excited to offer their team brand-new employee benefits, FullCircl wanted their brand-new platform up and running in no time.
The solution
Working with FullCircl, we produced a bespoke branded employee benefits platform with a whole host of benefits.
Bespoke branding
Our in-house design team worked with FullCircl to produce concept designs for the login page employees would see when accessing their brand-new benefits platform.
This helped FullCircl choose the design from a range of options that best expressed their new brand and company values.
With the preferred design chosen and a custom URL included to match, we set about setting up FullCircl’s bespoke branded platform.
Bespoke communications
A shiny new branded platform wouldn’t be complete without branded communications to match.
Our design team took on FullCircl’s colours and assets and produced bespoke posters to promote the launch of the platform to boost engagement, increase platform registrations and create a buzz across FullCircl’s London and Reading offices.
A wide range of benefits
To provide the benefits FullCircl needed, we called on our extensive range of employee benefits and incorporated them into their new platform.
The range of benefits FullCircl now offer includes a range of employee discounts including the Instant Employee Discount scheme and Cinema Benefits, all accessible through a dedicated mobile app.
They also opened scheme windows on the launch of their platform for the Bike Scheme and Technology Scheme, allowing staff to save on brand-new bikes and accessories and new tech.
Brand-new health benefits include the Gym Scheme and the Eyecare Voucher Scheme, while they also offer extensive financial and healthy living education libraries through their platform.
Peer-to-peer recognition
We integrated reward and recognition technology into FullCircl’s employee benefits platform to make it a one-stop-shop for all things reward and benefits.
With peer-to-peer recognition, employees can thank colleagues across FullCircl’s London and Reading locations both personally and professionally.
FullCircl’s GRAFT values (Growth Mindset, Resourceful, Accountable, Factual and Team) have all be incorporated too.
Colleagues can thank each other for demonstrating these values, helping strengthen and promote them in the process.
Account management and functionality to expand
To support FullCircl’s goals, we assigned a dedicated account manager to provide proactive account reviews to ensure FullCircl and their employees get the most from their benefits.
Their dedicated account manager is also on hand to support any future expansion of their platform, be it to add additional reward and recognition features, additional benefit schemes, flexible benefits technology or even international expansion.
They’ll also monitor engagement levels to ensure they’re sustained and to ensure FullCircl employees are getting the most from their platform.
Should FullCircl wish to expand their platform to include extra functionality, their account manager will ensure it’s implemented in no time.
Live in no time
With all FullCircl’s features, benefit schemes and bespoke branding in place, they had their platform up and running quickly and efficiently.
Supported by their account manager, FullCircl’s dedicated employee benefits platform launched successfully with minimal fuss.
Using their bespoke communications, FullCircl began promoting the launch of their new platform internally, boosting engagement and registrations.
The results
FullCircl’s staff across their London and Reading locations now have access to their brand-new benefits platform and a whole host of benefit schemes and reward options.
The benefits employees have most engaged with have been Employee Instant Discounts and Cinema Discounts, with employees saving on the monthly or weekly shop, days out, tech and loads more.
Employees have utilised their new dedicated app, designed to make accessing discounts even faster and easier both in-store and online.
Peer-to-peer recognition has been popular with employees too, with staff recognising each other across locations, improving platform engagement in the process.
FullCircl have seen improved engagement on their previous benefits solution at a lower cost, with increased functionality and potential to scale, more bespoke branding and more proactive account management.
Every solution, in one place, for your people
The Access Group's HCM division, Access People, offer an unrivalled suite of solutions for businesses, including HR and Payroll, Absence Management, Workforce Management, Compliance, Recruitment, Talent, Learning, Employee Benefits and Engagement, Health & Safety, all of which are underpinned by the powerful Access Workspace platform.
The Access Group is one of the leading providers of business management software to small and mid-sized organisations in the UK, Ireland, and Asia Pacific. We help over 100,000 customers across commercial and not-for-profit sectors become more productive and efficient.
